THULE
PACKAGING PROJECTS
THULE SEAT WEDGE
I created this unique box to fit the product’s actual wedge shape by placing it upside-down
in the box, which was then interleaved top-to-bottom inside the master carton to save cost.
THULE MAGNETIC HANGTAG
This hangtag design was a team effort with the Packaging Specialist, Marketing Manager, and myself. I worked on art direction with the photographer, packaging design layout, and sourcing packaging materials with our overseas vendors.
THULE PACK 'N PEDAL HANGTAG
This was a new tag developed by Thule after I left the company. I assisted with mechanical layout and some illustration for icons. They used illustrations on the “wheel piece” in place of photography to get packaging and products to market faster.
THULE CHASM SLEEVE PACKAGING
Thule Chasm was a line of multiple sized duffel bags which needed a simple packaging sleeve that displayed all necessary features along with 20 languages. We also worked to find a unique placement for UPC overstickers so that each duffel bag size could use the same packaging sleeve for multiple colors.
