"MORE THAN"
MARKETING CAMPAIGN

Goodwill Denver needed to refresh their sale emails with a new campaign to help people understand that the majority of all retail sale profits went to community programs funded by Goodwill. For the concept chosen, I used closeups of product photography and added a tag or label with supportive copy that tied into the product shown. The goal was to raise awareness of our programs and show that donations are so "much more" than the product itself.