MEMORY BUILDING COMPANY
Brand Identity / Amazon Listing Optimization
Memory Building Co. is one of the many brands my team worked on while I was at Thrasio. They were known for making unique jewelry boxes and surprise gift boxes for children.
Project Description
After evaluating Memory Building Company's existing content and their hero listing on Amazon, our team decided the brand was already in decent shape visually and did not need a major brand overhaul. The goal was to keep the overall aesthetic, and to make some minor branding updates.
Our Team
Sr Art Director/Designer
Lacey Blair
Copy Chief
Shannon Curley
Copywriter
Britney Jackson
The goal with this refresh was to generate a clearer product story showcasing the primary features & benefits—such as the interactive app, which was not obvious much at all in the original design. Updates for this optimization included listing photos, A+ content, and adding in the Brand Story.
New Listing Photos
A+ Content
Brand Identity
Original Listing Creative
