GOODWILL HALLOWEEN
MARKETING CAMPAIGN

Halloween is Goodwill's biggest retail holiday of the year. It's the one day that people who may not normally shop at Goodwill will go in stores looking to create costumes from clothing and accessories.

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My role was to refresh Halloween graphics, create illustrated characters to promote different costume ideas, and our campaign was NEW & RENEWED as you can now buy brand new costumes at all of Denver Goodwill stores. We also encouraged customers to take two costume ideas and combine them into one unique costume concept.