GOODWILL REBRAND
Brand Refresh / Website Redesign / Marketing Materials
Most people know Goodwill as a thrift store retailer—but after working as a Brand Manager at the Denver & Northern Colorado HQ—I learned the incredible value of what Goodwill does for its community through the many programs supported and people served through this amazing nonprofit.
Our Team
Brand Manager/Art Director
Lacey Blair
Graphic Designer
Meaghan Thiede
Lacey Blair
Creative Director
Travis Carlson
Copywriter
Meaghan Carabello
The Marketing Team at Goodwill Denver realized the branding aesthetic and website was badly in need of a refresh and needed a major facelift. In order to draw in a more youthful, millennial crowd we had to make significant changes.
We wanted everyone to understand that Goodwill was more than a popular thrift store, but also a nonprofit that supported multiple community programs. We decided it was time for a fresh, new look to modernize the brand and bring more awareness to all the GOOD in Goodwill!