CHECKERED CHEF
Brand Identity / Amazon Listing Optimization & Storefront
Checkered Chef is one of the many brands my team worked on while I was at Thrasio. This brand primarily made baking racks and sheets, pizza peels, salad choppers, as well as other useful food prep tools.
Project Description
Checkered Chef's original content was in dire need of a branding overhaul. Our team worked on completely new branding for the highest revenue listings and the brand storefront on Amazon. Packaging updates were also in process, but had not yet gone into production.
Our Team
Sr Art Director
Lacey Blair
Graphic Designer
Alyssa Halton (branding & listing)
Geri Ramirez (storefront design)
Copy Chief
Shannon Curley
Copywriter
Marena Galluccio
Britney Jackson
This brand needed it all—new logo & branding, photography, videos, packaging—all to enhance the Amazon experience with new visual content for the listing photos, A+ content, and storefront.
The designer created great, eye-catching graphics with a new logo and together with the team we were able to take this brand to the next level and stand out from the competition.
New Logo
Proposed Packaging
New Listing Photos
A+ Content
Amazon Storefront Pages
Brand Identity
Original Listing Creative
