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ARTIKA
Brand Identity / Amazon Listing Optimization & Storefront
Artika is one of the many brands my team worked on while I was at Thrasio. They made several varieties of sewing kits and also made fun craft projects for kids.
Project Description
After evaluating Artika's existing content and their hero listing, it was obvious this brand needed a big lift. Our team worked on completely new branding for the hero ASIN listing as well as the brand storefront on Amazon.
Our Team
Sr Art Director
Lacey Blair
Graphic Designer
Alyssa Halton (Brand Design)
Lacey Blair (Storefront)
Copy Chief
Shannon Curley
Copywriter
Britney Jackson
The goal with Artika's refresh was to generate a clearer product story showcasing the primary features & benefits of the sewing cases.
Updates for this optimization included secondary listing photos,
A+ content, brand story, and storefront.
New Listing Photos
A+ Content
Amazon Storefront Pages
Brand Identity
Original Listing Creative
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